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Antares Audio Strategies, LLC (Auto-Tune)
Mar 2023 – Present
2 Years 2 Months
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Email Marketing Manager (Contract)
Mar 2023 – Present
2 Years 2 Months
As a (contract) Email Marketing Manager, I was responsible for managing and deploying marketing communications from various marketing communication systems primarily utilizing email and API-triggered in-app messages. I was also tasked with providing expert-level analysis in several marketing disciplines and data structure, migration, and consolidation processes.
Essential Functions:
- Develop and execute Antares omni-channel campaigns including email and API-triggered message automations and journeys.
- Target segmentation of customer contacts for high-relevance messaging.
- Lead project activities and consult across multiple project teams, including identification of business requirements needed for impacted systems.
- Act as marketing lead for customer segmentation, classification, list building and cross-channel attribution management.
- Provide presentation support across all functions ensuring alignment with voice, message, and look and feel.
- Review, ensure accuracy of content, and maintain performance of emails and in-app communications for Antares marketing efforts.
- Oversee management of touchpoint and content calendars ensuring accuracy, on time delivery, seasonality of activities, and visibility across functions.
- Perform bi-weekly reporting on the performance of marketing email channel.
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Kele, Inc.
Jan 2016 – Dec 2022
6 Years 11 Months
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Marketing Principal
Aug 2017 – Dec 2022
5 Years 4 Months
As marketing principal, I am responsible for managing and implementing strategies for several marketing and business initiatives as well as providing expert-level analysis in several marketing disciplines. I utilize customer analytics to determine strategy, execution, and performance. My day-to-day focus is new business operations, marketing collateral, campaign strategy and execution, marketing performance analysis, data conditioning and technology integration. My responsibilities include resolving problems and making recommendations related to highly complex and interrelated matters and projects.
Essential Functions:
- Lead and support Kele’s omni-channel campaigns including email automation/journeys, co-op, content creation, social channel management, creative/design, touchpoint calendars, content calendars, general marketing support for functions for Kele and associated branches.
- Act as lead strategist, liaison, and project manager for marketing activities ensuring alignment with Kele business initiatives.
- Lead project activities and consult across multiple project teams, including identification of business requirements needed for impacted systems.
- Manage marketing approval process (email, creative, content, etc.), ensuring stakeholder involvement, for all activities supported within the shared-service model.
- Act as marketing lead for customer segmentation, classification, list building and cross-channel attribution management.
- Manage marketing approval process (email, creative, content, etc.), ensuring stakeholder involvement, for all activities supported within the shared-service model.
- Provide presentation support across all functions ensuring alignment with voice, message, and look and feel.
- Review, ensure accuracy of content, and maintain performance of emails, social content, etc. for Kele and associated branches.
- Oversee management of touchpoint and content calendars ensuring accuracy, on time delivery, seasonality of activities, and visibility across functions.
- Perform monthly reporting on the performance of ecommerce and marketing channels.
- Utilize data science to help uncover trends, drive smart business decisions, and create new opportunities for the company to be successful.
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Marketing Specialist
Apr 2016 – Aug 2017
1 Years 5 Months
Assisted in graphic design and marketing executions for the marketing department. This role was roughly 60% design and 40% strategy oriented projects. My ability to think "big picture" and find creative solutions to strategic problems allowed me to move into my next position as Marketing Principal.
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Marketing Assistant
Jan 2016 – Apr 2017
4 Months
Contract position assisting in production of a 2016 Product Catalog as well as other design work for marketing initiatives for supplier of building automation products. My creative skills, positive attitude, and high-quality work earned me a full time position as Marketing Specialist.
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ALSAC / St. Jude Children's Research Hospital
May 2014 – Nov 2015
1 Years 7 Months
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Production Designer
May 2014 – Nov 2015
1 Year 7 Months
Contract position assisting in design production of event collateral templates. Primarily creating design templates for event coordinators to use for St. Jude Children's Research Hospital fundraising galas and events across the nation. Assisted in various design-oriented projects including theme conceptualization for annual walk/run event and logo lockup development.
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Kele, Inc.
Sep 2013 – Apr 2014
8 Months
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Graphic Designer
Sep 2013 – Apr 2014
8 Months
Contract position assisting in the design of 2014 Catalog and small design projects for supplier of building automation products.
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National Student Speech Language Hearing Association
Aug 2012 – Dec 2012
5 Months
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Team Leader
Aug 2012 – Dec 2012
5 Months
As a student, I lead a team of student designers in developing marketing and identity material for the 43rd Mid-South Conference on Communicative Disorders.
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ePayment America
Apr 2012 – Aug 2012
5 Months
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Marketing Assistant
Aug 2012 – Dec 2012
5 Months
Assisted Marketing Manager, VP of Marketing and VP of IT in development and design of print and web marketing collateral.
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