As marketing principal, I am responsible for managing and implementing strategies for several marketing and business initiatives as well as providing expert-level analysis in several marketing disciplines. I utilize customer analytics to determine strategy, execution, and performance. My day-to-day focus is new business operations, marketing collateral, campaign strategy and execution, marketing performance analysis, data conditioning and technology integration. My responsibilities include resolving problems and making recommendations related to highly complex and interrelated matters and projects.

• Lead and support Kele’s omni-channel campaigns including email automation/journeys, co-op, content creation, social channel management, creative/design, touchpoint calendars, content calendars, general marketing support for functions for Kele and associated branches.
• Act as lead strategist, liaison, and project manager for marketing activities ensuring alignment with Kele business initiatives.
• Lead project activities and consult across multiple project teams, including identification of business requirements needed for impacted systems.
• Manage marketing approval process (email, creative, content, etc.), ensuring stakeholder involvement, for all activities supported within the shared-service model.
• Act as marketing lead for customer segmentation, classification, list building and cross-channel attribution management.
• Manage marketing approval process (email, creative, content, etc.), ensuring stakeholder involvement, for all activities supported within the shared-service model.
• Provide presentation support across all functions ensuring alignment with voice, message, and look and feel.
• Review, ensure accuracy of content, and maintain performance of emails, social content, etc. for Kele and associated branches.
• Oversee management of touchpoint and content calendars ensuring accuracy, on time delivery, seasonality of activities, and visibility across functions.
• Perform monthly reporting on the performance of ecommerce and marketing channels.
• Utilize data science to help uncover trends, drive smart business decisions, and create new opportunities for the company to be successful.

Assisted in graphic design and marketing executions for the marketing department. This role was roughly 60% design and 40% strategy oriented projects. My ability to think "big picture" and find creative solutions to strategic problems allowed me to move into my next position as Marketing Principal.

Contract position assisting in production of a 2016 Product Catalog as well as other design work for marketing initiatives for supplier of building automation products. My creative skills, positive attitude, and high-quality work earned me a full time position as Marketing Specialist.